“To be an influencer, you have to love people before you can try to lead them.”- John Maxwell Image source: https://talkcmo.com/featured/influencer-marketing-fatigue-are-brands-done-with-it/\   INFLUENCER MARKETING Ever since the invention of technology people have been in a virtual world getting impacted by the changes around them. It’s always been the nature of humans to imitate others or change their customer purchasing decision depending on others. This idea and thought became a marketing strategy about 15 years ago to influence people and produce a drastic change in the market. This strategy is called influencer marketing. It has been an important as well as a successful marketing model in the promotion and sales of the products and services while the influencers get paid for the outcome. The first influencer marketing was done by posting a blog in PayPerPost. Image source: https://neilpatel.com/blog/make-influencer-marketing-work/   Literally, everything ...

Discarding the old and adapting to the new can sometimes be a bit complicated, but today we want to address a topic that could be of great benefit to your travel business. During the pandemic, where most of the population was forced to stay at home, netnography developed and grew in the field of marketing. But you might wonder, what exactly are we talking about? What is it? How can your business make use of it? Image Source: https://methods.sagepub.com/case/studying-social-media-communities-blending-methods-with-netnography Netnography is a really emerging concept that researchers are using to learn more about consumer behavior. All this is through the internet, due to its growth, and its rebound is precisely due to the pandemic situation, which has forced the entire population to stay within four walls and to have a greater presence on the internet. Netnography was coined by Robert Kozinet back in the early 1990s when the internet was far inferior to what it is now. It wasn't unti...

  Data is becoming more central to every aspect of life in this ever-digitalizing world. Hence, it's time to protect its integrity, and as you may know, there are few laws that guarantee data is protected by all means. GDPR is one of the many laws that ensure data privacy. GDPR stands for "General Data Protection Regulation" and is monitored and regulated by the European Union. GDPR has established a few ground rules and regulations that state that one's data can only be stored where there is a lawful basis, like consent or obligation. Businesses that fail to adhere to GDPR policies can be fined huge sums that can amount to as much as 40% of their annual turnover. Apparently, WhatsApp was fined 225 million euros by the Irish government for violating GDPR policies because it failed to provide clear information to its users about how their data would be used, including how it would be handled between WhatsApp and other Facebook companies. GDPR and the Travel Industry Th...