Discarding the old and adapting to the new can sometimes be a bit complicated, but today we want to address a topic that could be of great benefit to your travel business. During the pandemic, where most of the population was forced to stay at home, netnography developed and grew in the field of marketing. But you might wonder, what exactly are we talking about? What is it? How can your business make use of it? Image Source: https://methods.sagepub.com/case/studying-social-media-communities-blending-methods-with-netnography Netnography is a really emerging concept that researchers are using to learn more about consumer behavior. All this is through the internet, due to its growth, and its rebound is precisely due to the pandemic situation, which has forced the entire population to stay within four walls and to have a greater presence on the internet. Netnography was coined by Robert Kozinet back in the early 1990s when the internet was far inferior to what it is now. It wasn't unti...