In our blog today we want to talk to you about Search Engine Optimization (SEO), a process to develop a marketing plan to help you improve your visibility in the different search engines by combining different elements and strategies, also attracting customers and gaining popularity in a short time. . The decade of the 90's was when the first search engines like google and yahoo appeared, attracting traffic to them. What is SEO? The American Marketing Association defines search engine optimization (SEO) as the process of developing a marketing/technical plan to improve visibility within one or more search engines. Usually this consists of two elements. The authority, this refers to the popularity of a website, since the more popular it is, the more valuable the information it has. This is one of the factors that search engines take into account, taking into account that the more times a content is shared, it identifies it as more useful for users. Relevance, this is the relationsh...