Source:   https://bit.ly/3zC8GoV One must be familiar with this age-old business mantra, " Customer is King " which emphasizes the significance of customers in every business across the globe. The " client is king " rule traditionally entails a brand’s promise to provide honest and satisfactory customer service to its patrons. However, with the current evolution of marketing strategies coupled with technological advancements, this rule has a whole different meaning, which is more than just providing good customer service. It is becoming increasingly evident in today’s fast-paced, ever-evolving market that this slogan bears new meaning where consumers actively opt for flexible and personalized "customer-centric" services. One such market that shows such high levels of competence and constant improvisation in marketing standards is the travel industry. In today’s highly competitive business environment, it is imperative that the industry needs to understand...