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Showing posts from February, 2022

Content Marketing in Travel and Tourism industry

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                                  Source: https://bit.ly/3iTXR7R With consumers becoming savvier the competition is getting fierce in the travel industry. There is a plethora of websites to look upon and blogs to pour-over. So, the next obvious question that’s gonna pop in your business mind is how do you stand out from the crowd and your company wins the business. Well to quote from an essay “Future of the Internet” by Bill Gates where he stated “Content is king”, yes, we completely agree with him as content marketing is a very broad aspect of digital marketing and everything fits in this term; product, branding, communication, and service, etc. It is one of the easiest ways to reach your target audience and increase their interest in your brand. Traditional marketing techniques like post-mails and TV ads push-out a message out to the audience who may or may not be interested in trying out your brand. Content marketing pulls an already interested sect of the audience to your platfor
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Social Technologies & its importance in Travel Industry

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  "Social networks represent the digital reflection of what humans do: we connect and share." - Jeremiah Owyang                                                                                             First, let’s talk about what social technologies are. The word "social technology" may seem like a complicated one, but it’s not. Social technology is any technology that initiates interaction or communication between people. In the current era, the world entirely depends on social media. There are so many platforms that people use on a daily basis, continuously for hours. Social technologies are more than what we think they are. They include not only social media platforms like Facebook (Meta), Instagram, Snapchat, etc. but web conferences, blogs, and more. The experts say that social technology can be software that promotes communication or communication that is capable of using technology in which users can share information with each other. Social media has tu
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GDPR in Travel Industry

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  Data is becoming more central to every aspect of life in this ever-digitalizing world. Hence, it's time to protect its integrity, and as you may know, there are few laws that guarantee data is protected by all means. GDPR is one of the many laws that ensure data privacy. GDPR stands for "General Data Protection Regulation" and is monitored and regulated by the European Union. GDPR has established a few ground rules and regulations that state that one's data can only be stored where there is a lawful basis, like consent or obligation. Businesses that fail to adhere to GDPR policies can be fined huge sums that can amount to as much as 40% of their annual turnover. Apparently, WhatsApp was fined 225 million euros by the Irish government for violating GDPR policies because it failed to provide clear information to its users about how their data would be used, including how it would be handled between WhatsApp and other Facebook companies. GDPR and the Travel Industry Th
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