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Content Marketing in Travel and Tourism industry

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                                  Source: https://bit.ly/3iTXR7R With consumers becoming savvier the competition is getting fierce in the travel industry. There is a plethora of websites to look upon and blogs to pour-over. So, the next obvious question that’s gonna pop in your business mind is how do you stand out from the crowd and your company wins the business. Well to quote from an essay “Future of the Internet” by Bill Gates where he stated “Content is king”, yes, we completely agree with him as content marketing is a very broad aspect of digital marketing and everything fits in this term; product, branding, communication, and service, etc. It is one of the easiest ways to reach your target audience and increase their interest in your brand. Traditional marketing techniques like post-mails and TV ads push-out a message out to the audience who may or may not be interested in trying out your brand...
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Web Standards and it's importance in Travel Industry

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The term "Web Standards" refers to a formal set of technical specifications that describe many of the aspects of the world wide web. Web sites and web applications built by organizations follow these best-practice standards. Tim Berners-Lee invented Enquire in 1989 while working at CERN, the European Particle Physics Laboratory. He later transformed this into today's World Wide Web. His contributions to HTTP and HTML led to the founding of the World Wide Web Consortium in 1994. Its mission is to "lead the World Wide Web to its full potential by developing standards and guidelines that ensure long-term growth". By creating Web Standards and guidelines, the W3C primarily fulfils its mission. W3C has developed more than 100 standards, known as W3C Recommendations, since 1994. (What are Web Standards | elcom, 2015). Image Source: https://pixselo.com/top-10-web-design-standards-for-website/ The right web design is essential when planning an integrated marketing strat...
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