“To be an influencer, you have to love people before you can try to lead them.”- John Maxwell Image source: https://talkcmo.com/featured/influencer-marketing-fatigue-are-brands-done-with-it/\   INFLUENCER MARKETING Ever since the invention of technology people have been in a virtual world getting impacted by the changes around them. It’s always been the nature of humans to imitate others or change their customer purchasing decision depending on others. This idea and thought became a marketing strategy about 15 years ago to influence people and produce a drastic change in the market. This strategy is called influencer marketing. It has been an important as well as a successful marketing model in the promotion and sales of the products and services while the influencers get paid for the outcome. The first influencer marketing was done by posting a blog in PayPerPost. Image source: https://neilpatel.com/blog/make-influencer-marketing-work/   Literally, everything ...

“Hiding within those mounds of data is the knowledge that could change the life of a patient or the world.” - Atul Butte, Stanford. The idea that "Data is the new oil" has been echoed numerous times, which makes Big data an impure version of that oil. Big data refers to a set of unsorted, semi-sorted, and sorted chunks of data mined by industries and applied to advanced analytics applications for creating better customer service and personalized marketing campaigns. For example, industries can gain valuable information about potential customers through big data and analytics software. This can lead to better customer engagement and conversions. The 5 Vs of big data are the pillars of this discipline. We will look at each of them.  Volume: As the name suggests, Volume is the amount of data the industry has mined. Volume can also be understood as the foundation for Big Data. A large volume of data mined can be considered as Big Data. It is important to consider how much comput...

Source:   https://bit.ly/3zC8GoV One must be familiar with this age-old business mantra, " Customer is King " which emphasizes the significance of customers in every business across the globe. The " client is king " rule traditionally entails a brand’s promise to provide honest and satisfactory customer service to its patrons. However, with the current evolution of marketing strategies coupled with technological advancements, this rule has a whole different meaning, which is more than just providing good customer service. It is becoming increasingly evident in today’s fast-paced, ever-evolving market that this slogan bears new meaning where consumers actively opt for flexible and personalized "customer-centric" services. One such market that shows such high levels of competence and constant improvisation in marketing standards is the travel industry. In today’s highly competitive business environment, it is imperative that the industry needs to understand...

  "Social networks represent the digital reflection of what humans do: we connect and share." - Jeremiah Owyang                                                                                             First, let’s talk about what social technologies are. The word "social technology" may seem like a complicated one, but it’s not. Social technology is any technology that initiates interaction or communication between people. In the current era, the world entirely depends on social media. There are so many platforms that people use on a daily basis, continuously for hours. Social technologies are more than what we think they are. They include not only social media platforms like Facebook (Meta), Instagram, Snapchat, etc. but web conferences, blogs, and m...