"Social
networks represent the digital reflection of what humans do: we connect and
share."
- Jeremiah Owyang
First, let’s talk about what social technologies are. The word "social technology" may seem like a complicated one, but it’s not. Social technology is any technology that initiates interaction or communication between people. In the current era, the world entirely depends on social media. There are so many platforms that people use on a daily basis, continuously for hours. Social technologies are more than what we think they are. They include not only social media platforms like Facebook (Meta), Instagram, Snapchat, etc. but web conferences, blogs, and more. The experts say that social technology can be software that promotes communication or communication that is capable of using technology in which users can share information with each other.
Social media has turned out to be the key selling point for businesses since it's open to everyone, easy to use and there are no costs involved. In fact, businesses can reach their audience using only organic marketing. So, it’s a no different ball game when it comes to the travel business. It's never been a better time to start a social media presence for your travel company. We'll explain how social media has impacted business and how companies are engaging with today's customers more than ever before.
Integrating social media and tourism marketing will yield excellent results for your company. Social media’s impact on tourism can be seen in the way people research before traveling. People are incentivized to share their experiences on social media. In this way, social media has transformed how people make decisions. People build trust in tourism agencies based on reviews.
Types Of
Social Technologies
Social Audio Platforms
Examples: Twitter Spaces, Spotify
Catering to lovers of travel-themed storytelling, adventure accounts, and tips to accomplish their travel goals off the ground without blowing their whole budget such podcasts are a great asset for a business to attract customers.
Businesses are hashtags away from incorporating best Twitter practices to promote their business. This allows them to turn potential customers who are just a vacation away to the existing customers.
Video Social Media Platforms
Examples: YouTube, YouTube Shorts, TikTok, Snapchat Stories, Instagram Stories and Reels, Facebook Watch.
Engaging with travel influencers on social media via vlogs has turned out to be an effective way for businesses within the travel industry to build brand image and to promote tourist destinations.
Forums
Examples: - Reddit, Blogspot, Quora
Brands can answer the questions posted by people here or maybe even engage on topics that they are interested in. This subtle way of engaging as a business on such platforms can be a defining step to take businesses to next level.
Social media has changed our mindset to the point where we plan our vacations based on a quick glance through an Instagram story or a snap. They are strong in persuading people to just get to places by viewing a story someone has posted on their social media platform.
According to 2019 research by Stackla, a staggering 86 percent of people - and 92 percent of the Gen Z generation - have researched a destination after being inspired by other users’ posts online.
So, the next thing that might pop into your brain is how NOMADS can help Travel Agencies with Social Technologies?
In terms of social technology, we Nomads can tailor our services to travel agencies. We provide a wide variety of services to make the lives of travel agencies much easier.
Make Yourself a Star Brand: One of the best ways to get customers is to make your agency a trustworthy brand so that people can easily gain services from it. We, as NOMADS, will make sure your agency stands out and helps to gain more customers. By creating a support page, customers can directly ask questions to the agency. Customers can also post reviews and upload photos to the page, which can help other users as well.
Drill in Ideas: With the help of different social media platforms like Facebook, Instagram, and Twitter, we can help drill ideas into the customers' minds by posting a snapshot of a beautiful place and asking people to guess which place it is. We can provide them with hints and clues as well, which in turn shows off the travel agency's knowledge and also persuades people towards their next travel plan.
Throw in offers: One of the major ways that encourage people is by giving them offers and deals. We, as Nomads can help the agencies give offers and deals to customers like never before. There can be flash sales, seat sales, last-minute deals, and special room rates as well. People want to save as much money as they can, so giving them the opportunity to do so will help the agency gain more clients.
Customer Service: The use of social technology is a great way to deal with customer issues as and when they arise. By having an online presence available 24/7, customers can easily contact the agency directly with problems or questions. It gives a chance for the agency to showcase that they are capable of solving issues or answering questions within a short time.
Social media has transformed the ways to build a reliable brand in the tourism industry. The age of brochures and billboards is over and the key to business success is to collect social shares, positive user reviews, and customer satisfaction on social media. So, in this blog, we have tried to show how social media is a big opportunity for tourism companies. To make use of its advantages, the NOMADS can help you to be the most suitable agency for tourism marketing.
Author - Jacques Jude Gerald
Travel industry has seen a major resurgence in the past decade, with Gen Y and Gen Z setting aside yearly income to travel far and wide and make life-long experiences and also click lots of pictures that give them social cred among peers.
ReplyDeleteWith such a rise in demand, it is vital for brands to pitch their products and services with the right messaging.
the blog has set the context well, given clear direction and articulation of capabilities. The design and layout is appealing as well. Wishing your agency the very best.
We are surrounded by social media. We easily get influenced by the things we see or come across on any social media platform. Industries often use these platforms to promote their products and services to attract potential customers and these include travel industries too.
ReplyDeleteSocial media in today's world has both positive as well as negative impacts on an individual. Using these platforms in a better way is a very significant part of social media marketing.
This blog is well articulated and helps you understand how different social media platforms can be used to promote a travel brand and its outcomes. Wishing NOMADS the very best in all the services you provide to the travel industry.
Great insights Jacques! Detailed blog on how social media allows brands to connect and engage with their potential customers where they are at: Facebook, Instagram, LinkedIn, Twitter, Youtube and even some of the younger platforms like TikTok and Snapchat. With a sound and catchy social media strategy and the ability to create engaging content, brands can engage their audience and I am pretty sure NOMADS have the expertise of doing the same.
ReplyDelete-Prateek