“To be an influencer, you have to love people before you can try to lead them.”- John Maxwell Image source: https://talkcmo.com/featured/influencer-marketing-fatigue-are-brands-done-with-it/\   INFLUENCER MARKETING Ever since the invention of technology people have been in a virtual world getting impacted by the changes around them. It’s always been the nature of humans to imitate others or change their customer purchasing decision depending on others. This idea and thought became a marketing strategy about 15 years ago to influence people and produce a drastic change in the market. This strategy is called influencer marketing. It has been an important as well as a successful marketing model in the promotion and sales of the products and services while the influencers get paid for the outcome. The first influencer marketing was done by posting a blog in PayPerPost. Image source: https://neilpatel.com/blog/make-influencer-marketing-work/   Literally, everything ...

Source:   https://bit.ly/3zC8GoV One must be familiar with this age-old business mantra, " Customer is King " which emphasizes the significance of customers in every business across the globe. The " client is king " rule traditionally entails a brand’s promise to provide honest and satisfactory customer service to its patrons. However, with the current evolution of marketing strategies coupled with technological advancements, this rule has a whole different meaning, which is more than just providing good customer service. It is becoming increasingly evident in today’s fast-paced, ever-evolving market that this slogan bears new meaning where consumers actively opt for flexible and personalized "customer-centric" services. One such market that shows such high levels of competence and constant improvisation in marketing standards is the travel industry. In today’s highly competitive business environment, it is imperative that the industry needs to understand...

Discarding the old and adapting to the new can sometimes be a bit complicated, but today we want to address a topic that could be of great benefit to your travel business. During the pandemic, where most of the population was forced to stay at home, netnography developed and grew in the field of marketing. But you might wonder, what exactly are we talking about? What is it? How can your business make use of it? Image Source: https://methods.sagepub.com/case/studying-social-media-communities-blending-methods-with-netnography Netnography is a really emerging concept that researchers are using to learn more about consumer behavior. All this is through the internet, due to its growth, and its rebound is precisely due to the pandemic situation, which has forced the entire population to stay within four walls and to have a greater presence on the internet. Netnography was coined by Robert Kozinet back in the early 1990s when the internet was far inferior to what it is now. It wasn't unti...

  "Social networks represent the digital reflection of what humans do: we connect and share." - Jeremiah Owyang                                                                                             First, let’s talk about what social technologies are. The word "social technology" may seem like a complicated one, but it’s not. Social technology is any technology that initiates interaction or communication between people. In the current era, the world entirely depends on social media. There are so many platforms that people use on a daily basis, continuously for hours. Social technologies are more than what we think they are. They include not only social media platforms like Facebook (Meta), Instagram, Snapchat, etc. but web conferences, blogs, and m...

  Data is becoming more central to every aspect of life in this ever-digitalizing world. Hence, it's time to protect its integrity, and as you may know, there are few laws that guarantee data is protected by all means. GDPR is one of the many laws that ensure data privacy. GDPR stands for "General Data Protection Regulation" and is monitored and regulated by the European Union. GDPR has established a few ground rules and regulations that state that one's data can only be stored where there is a lawful basis, like consent or obligation. Businesses that fail to adhere to GDPR policies can be fined huge sums that can amount to as much as 40% of their annual turnover. Apparently, WhatsApp was fined 225 million euros by the Irish government for violating GDPR policies because it failed to provide clear information to its users about how their data would be used, including how it would be handled between WhatsApp and other Facebook companies. GDPR and the Travel Industry Th...