Content Marketing in Travel and Tourism industry
With consumers becoming savvier the competition is getting fierce in the travel industry. There is a plethora of websites to look upon and blogs to pour-over. So, the next obvious question that’s gonna pop in your business mind is how do you stand out from the crowd and your company wins the business. Well to quote from an essay “Future of the Internet” by Bill Gates where he stated “Content is king”, yes, we completely agree with him as content marketing is a very broad aspect of digital marketing and everything fits in this term; product, branding, communication, and service, etc. It is one of the easiest ways to reach your target audience and increase their interest in your brand.
Traditional marketing
techniques like post-mails and TV ads push-out a message out to the audience
who may or may not be interested in trying out your brand. Content marketing
pulls an already interested sect of the audience to your platform and establishes a
dialogue, automatically that sect into your sales funnel.
Below, we’ve put together some of the best content marketing ideas for tourism businesses across the globe to ensure that their brand has a presence on search engines, and has an awesome social media page and blog that converts visitors into customers.
Destination Guides:
One of the most
underrated facets of content marketing in the travel industry is destination
guides. Similar to magazines travel guides are vital as they give holiday
planners top tips on where to stay and what to get up to.
The traveling nature of GenY
and Gen Z has evolved in such a way that they enjoy “off the beat” experiences,
so if your brand can give them ideas of what to get up to if they want to
escape the traditional hotspots and grab a real taste of a place, then you
should do exactly that.
Guides
should be well-written and comprehensive as they form a picture of what to
expect from the brand and the results will speak for themselves when you’re
ranking well and having your content shared by tourists.
Vacation Planners:
As a brand one should use
digital publishing to put out a vacation planner. These are tailored to
vacation packages for travel planning, booking hotels, flights, and more.
Vacation planners are pretty helpful for families and individuals who are
looking to take the stress out of their planning process. Publishing digitally also
allows these vacation planners to be optimized for cell phones. That way, vacationers can take their planners
on the go with them.
Restaurant/Café reviews:
Being a tourism company, one
cannot miss on this vital aspect as cuisines play an important part in travelers’
itineraries. Reading a comprehensive summary of some of the best cafes or
restaurants in a city is a much better way to get a real flavor of the food
and ambiance. Even if your business isn’t food-related, it’s important to round
up some of the top choices in a blog post. Your blog post can link back to each
of the pubs/cafes/restaurants that will help you to build connections with these
businesses; rank them based on value for money and taste.
Stories for Social media platforms:
Create catchy stories about travel content for social media platforms to keep eye on your content. With stories and posts emerging as the most impactful way to connect and to give your audience the best possible brand experience. Give your readers an immersive experience as you are just a post/story away from converting a follower to a customer.
What to pack guide:
Packing
for a holiday can be really tedious, especially if tourists are going on an
experience weekend like surfing, hiking, or you’re traveling somewhere remote.
One blog post dedicated to “What to pack for your holiday”, and listing some of
the things you’d recommend to bring will simplify the lives of tourists and will allow building trust with your brand.
Interesting statistics
roundup:
Social
media posts and blogs filled with unknown fun facts about places can be vital
for your site as posting interesting facts helps to increase organic searches
about your brand, and because of its quality information and authority, lots of
other websites are linking back to it, which eventually increases its domain authority
How we NOMADS can help
travel businesses across the globe with content marketing strategies
Source:
https://bit.ly/38pgvml
Our content marketing
team will go off the beaten path for you as a matter of personal pride and
honesty: No one wants to write the cliché content that someone else has already written. Whether
it's a general travel theme (check listing, staying healthy and happy on vacation, the best beaches to explore) or your favorite destinations. NOMADS writers are always on a hunt to look for a fresh way of
talking about it that stays true to your brand.
We shall have covered
it all for you: country/city history and its folklore, winter travel
destinations, traveling with kids or pets, how to start a travel vlog,
travel photography, cabs and limo rental, group travel, medical tourism, travel
itineraries, accommodation apps, destination weddings, travel trends, budget
travel, and luxury travel, among a wide variety of best of showcases: breweries, cafes,
hiking trails, winery tours, museums, green-parks, historical monuments,
festivals, dessert shops, restaurants, spas, and many more.
Also, we are TSA up here in terms of plagiarism.
We have an in-built checker to prevent plagiarism so as to ensure that
the content we create for your brand is as unique as your brand is.
You can reach out to us on:
LinkedIn: www.linkedin.com/in/dbs-nomads-5b9a24232
Author: Prateek Nayak
Content marketing is the process of developing digital assets such as blog entries, infographics, podcasts, and YouTube videos, among other things. These are meant to supply consumers with content that is relevant to your industry.
ReplyDeletePaying for advertisements to promote your travel website is a terrific method to get a lot of visitors quickly. You will, however, lose traffic if you cease paying for these adverts.
Content, on the other hand, takes longer to create. When opposed to setting up a paid digital ad campaign, each article or video you create takes more time and work to create. Additionally, for the first few months, traffic is slow to arrive.
The fact that this traffic will continue to arrive months or even years after it was published is a big advantage of content marketing. The more material you publish, the more traffic you'll get.
Without a doubt, the content on social platforms in recent years has changed and has expanded to be more frequent, generating much more traffic on the social networks of customers.
ReplyDeleteThis has been an advantage for consumers because thanks to the content they can now have much more knowledge of the company and vice versa, the company can also connect and attract much more customers with these strategies and the different types of content that are created for them.
On the other hand, paid content is much more visible to audiences, but eventually if this practice is stopped, it will not be as visible again.