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Content Marketing in Travel and Tourism industry

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                                  Source: https://bit.ly/3iTXR7R With consumers becoming savvier the competition is getting fierce in the travel industry. There is a plethora of websites to look upon and blogs to pour-over. So, the next obvious question that’s gonna pop in your business mind is how do you stand out from the crowd and your company wins the business. Well to quote from an essay “Future of the Internet” by Bill Gates where he stated “Content is king”, yes, we completely agree with him as content marketing is a very broad aspect of digital marketing and everything fits in this term; product, branding, communication, and service, etc. It is one of the easiest ways to reach your target audience and increase their interest in your brand. Traditional marketing techniques like post-mails and TV ads push-out a message out to the audience who may or may not be interested in trying out your brand...
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BIG DATA, 5Vs and impact on Travel Industry

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“Hiding within those mounds of data is the knowledge that could change the life of a patient or the world.” - Atul Butte, Stanford. The idea that "Data is the new oil" has been echoed numerous times, which makes Big data an impure version of that oil. Big data refers to a set of unsorted, semi-sorted, and sorted chunks of data mined by industries and applied to advanced analytics applications for creating better customer service and personalized marketing campaigns. For example, industries can gain valuable information about potential customers through big data and analytics software. This can lead to better customer engagement and conversions. The 5 Vs of big data are the pillars of this discipline. We will look at each of them.  Volume: As the name suggests, Volume is the amount of data the industry has mined. Volume can also be understood as the foundation for Big Data. A large volume of data mined can be considered as Big Data. It is important to consider how much comput...
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