Source: https://bit.ly/3aObqVz A s a travel agency, you’re bound to be a master of many tasks. Whilst creating a memorable tour is likely to be at the top of your list, the guest experience begins long before the tour commences. One of the ideal ways to set the scene ahead of time is with email marketing. In the travel business, one might be looking for several ways to connect with their guests on a deeper level to encourage more bookings and deliver them once in a lifetime experience. This can be achieved with tailored e-mail content, that allows businesses to connect with the customers in a better way as these tailored emails feel like they’re coming from an actual person. Curating an email strategy allows travel businesses to remain in front of mind with their patrons. Businesses should look at email marketing strategy as a way of generating leads and helping build their trust which is vital before people opt for their services. Because the customer journey is ...