Source:https://bit.ly/3aObqVz
As a travel agency, you’re bound to be a master of
many tasks. Whilst creating a memorable tour is likely to be at the top of your
list, the guest experience begins long before the tour commences. One of the
ideal ways to set the scene ahead of time is with email marketing. In the travel
business, one might be looking for several ways to connect with their guests on
a deeper level to encourage more bookings and deliver them once in a lifetime experience.
This can be achieved with tailored e-mail content, that allows businesses to
connect with the customers in a better way as these tailored emails feel like they’re
coming from an actual person.
Curating an email strategy allows
travel businesses to remain in front of mind with their patrons. Businesses should
look at email marketing strategy as a way of generating leads and helping build their
trust which is vital before people opt for their services. Because the customer
journey is so long and the competition so fierce, having a direct channel to travelers
is imperative so one of the best ways to nurture interested travelers and
raise their awareness of your brand and services is through email marketing.
Optimize emails for
smartphones:
Users expect mail to be mobile-friendly.
Designing responsive emails allows users to decide from a quick glance whether
there is something worth exploring further. Short and catchy subject lines,
alignment of CTAs, appropriate use of images, and testing of mails across
multiple devices are essential factors that need to be considered while
engaging with subscribers to drive fruitful results.
Tailoring the email content to
the users:
A more personalized email may be infiltrating inboxes because it increases
click-through rates. Subscribers who receive an email tailored to their interests
are more likely to open it.
Complements other marketing
strategies:
Among all the marketing
strategies you can use to promote your services, email marketing offers the
best ROI (return on investment). Businesses can direct their users to social
media posts, blogs, and other content via mail to fuel their desire to travel
and opt for their services.
Source: https://bit.ly/3aObqVz
There are various types of content that travel businesses
can share with their audience via emails. This helps them to keep in touch with
current and future customers. Email marketing in the travel industry guides
travelers through each point in their journey.
Share about company events and
team:
Customers like to bond on a
personal level and sharing behind the scene content is the best way to build
your trust. Updating business events and news helps to transform website
visitors into subscribers.
Share guest stories and
experiences:
Content in the form of guest
stories and experiences in email marketing gives future customers a glimpse of
what to expect along with the burst of excitement for what they can look
forward to. This helps in building the trust of readers as genuine guest
reviews turn out to be reliable sources.
Offer valuable tips and
guides:
Sharing sightseeing options, hotels
and restaurant recommendations, bag-packing lists and other resources in the
form of engaging content can boost the chances of users clicking on the CTA
buttons. Offering exclusive deals to the subscribers is another way to boos the
mailing recipient numbers.
Ask for opinion/feedback:
Communicating with patrons on a
regular basis so they can engage with your business on a regular basis helps to
drive customer loyalty and increase repeat in terms of opting for your services.
Genuine feedbacks are a two-way channel that helps you as a business to improve
and allows customers to showcase their interests and expectations.
Types of marketing mailers that provide
value to your travel businesses:
Confirmation and Thank you email:
Right from onboarding a new
customer to booking a service a business should show gratitude in form of
confirmation and thank you emails. This frames a great sense of personal touch
and shows the gratitude of a brand towards its patrons
Promotional emails:
Businesses can use promotional
emails to generate revenue by telling their subscribers about limited-time
offers, seasonal promotions, or special deals. They play a vital part in
generating revenue as they inform subscribers about limited-time offers.
Follow-up emails:
Follow-up emails can be viewed as
a way of closing the loop and reminding customers to share their experience post-trips.
Reminder emails:
Designed specifically to give
booked customers a heads up before their upcoming trips, reminder emails are valued
by patrons for N number of reasons. First, a reservation reminder mail acts as a courtesy because this helps your
customers stay organized. These reservation reminder emails are useful to reiterate
what the customers have opted for and simultaneously offer valuable
information to them leading up to their experience with your tour
business.
How we NOMADS
can help travel businesses across the globe with email marketing strategies
Source: https://bit.ly/36smu99
Our marketing brains are always
in pursuit of exploring and implementing new strategies that will help your
business to reach the right audience. We shall help you segment your audience that
will allow your brand to engage with them in an effective way. Also, our AI-driven
system will help in maximizing engagement by sending the mails at the perfect
time. Our real-time reports shall keep tabs on how marketing campaigns have performed
overall. Our experts will dig deeper into insights and help you make smart decisions
for future campaigns. We shall automate repetitive tasks so you are able to reach the
right audience at the right time without delay. Experts in the industry will help build customized automated
workflows for emails and user experiences. We shall ensure that your
brand sends the best version of your email campaign, every time and the smart way to do it is A/B testing that will surely lead to higher open
rates and more conversions for your emails.
Author: Prateek Nayak
The act of sending a commercial message via email, usually to a group of people, is known as email marketing. Every email sent to a potential or current consumer might be considered email marketing in the broadest sense. It entails sending advertisements, soliciting business, or soliciting purchases or donations by email. Typically, email marketing tactics aim to accomplish one or more of three primary goals: loyalty, trust, or brand awareness. Sending email messages with the goal of improving a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or persuading current customers to make an immediate purchase, and sharing third-party ads are all examples of the term.
ReplyDeleteEmail marketing might seem like a very ambiguous thing these days where most of the advertising and sales have moved to social media and different types of platforms, but without a doubt this type of marketing has continued for some reason over the years. , and if it is executed with clarity and the requirements that users are looking for, it can be successful.
ReplyDeleteAn email marketing strategy makes the company present to consumers by letting them know that they are waiting for them, building loyalty and revealing confidence to convert them into potential customers.
Excellent article, many of the things mentioned here will be put into practice with my marketing and agency team, thanks NOMADS.