Source: https://bit.ly/3iTXR7R With consumers becoming savvier the competition is getting fierce in the travel industry. There is a plethora of websites to look upon and blogs to pour-over. So, the next obvious question that’s gonna pop in your business mind is how do you stand out from the crowd and your company wins the business. Well to quote from an essay “Future of the Internet” by Bill Gates where he stated “Content is king”, yes, we completely agree with him as content marketing is a very broad aspect of digital marketing and everything fits in this term; product, branding, communication, and service, etc. It is one of the easiest ways to reach your target audience and increase their interest in your brand. Traditional marketing techniques like post-mails and TV ads push-out a message out to the audience who may or may not be interested in trying out your brand...

Image Source: https://www.techfunnel.com/martech/video-marketing-trends/   DIGITAL MARKETING While surfing through the 1950 and 1960 period marketing of products where very much limited. The only available methods were outside billboards, print publication, television network and even some radio networks. Amidst these limited resources marketing literally was a Herculean task. For the coming three decades (after 1960) cable television network as well as print media dominated the marketing field, although people can’t digest the fact of paid advertising. In 1991 the world experienced a new change, the arrival of world wide web(www). It changed the pace of advertising as well as the marketing. It showed an exponential growth till now. Creation of various websites, content creation and platforms for various purpose. Thus, with better examination, defining and evaluation the marketing too paved to digitalisation like everything in the world. Email marketing, search engine mar...