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Source: https://www.techfunnel.com/martech/video-marketing-trends/
DIGITAL
MARKETING
While
surfing through the 1950 and 1960 period marketing of products where very much
limited. The only available methods were outside billboards, print publication,
television network and even some radio networks. Amidst these limited resources
marketing literally was a Herculean task. For the coming three decades (after
1960) cable television network as well as print media dominated the marketing
field, although people can’t digest the fact of paid advertising.
In
1991 the world experienced a new change, the arrival of world wide web(www). It
changed the pace of advertising as well as the marketing. It showed an
exponential growth till now. Creation of various websites, content creation and
platforms for various purpose. Thus, with better examination, defining and
evaluation the marketing too paved to digitalisation like everything in the world.
Email marketing, search engine marketing, content marketing, video marketing,
social media marketing is the different digital marketing available to us today.
With proper facilities and technologies, we can say no matter what the digital
marketing has become the epitome of marketing.
EVOLUTION
FROM DIGITAL MARKETING TO VIDEO MARKETING
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Source: https://roirevolution.com/blog/digital-marketing-infographic/
Like
the shift of traditional marketing to digital marketing, now-a-days the trend
has shifted to video marketing. With billions of people in this world their
needs and attitude changed with time. Considering this change with behavioural
needs and availability of various virtual spaces and of course the evolution
and development in the search engines the era of video marketing has begun.
Most
marketers are of the view that video has increased their web trafficking with
more and more customers seeking more videos of the brands. More than 500
million people watching videos in Facebook with the conversion rates been
increased to 82%. On an average every person with a smart phone spent half of
their time a day scrolling through various videos, shots, reels by increasing
the video consumption by 100% and 83% increase in ROI.
Video
marketing are expected to account for one third of all social media advertising
budgets with people spending an average of 6 hours watching online videos
EVOLUTION
OF VIDEO MARKETING
The
very first video advertising was on 1941 by promoting wrist watch to the
baseball players. That marked the beginning. With technological innovation and
change in search engine algorithm we can see a tremendous change in the
evolution of video marketing. That is switching from television to computers
and now to smartphones and tablets.
We
cannot start without mentioning YouTube in the field of video
marketing. The first ever advertisement
that crossed million views was Nike ad. Now it had become the hub spot of
marketing. After the purchase of YouTube by google it started providing ad spaces
for brands.
The
next one is Facebook and live streaming. People used it as a platform
both to watch as well as upload links and videos of their favourite brand and
products. After that came the boom of mobile. One with a smart phone is
a video marketer. He sees, shares, reposts thus advertises that pleases him.
Every
social media platform is acting as content creator for the promotion brands
especially via videos. The strategy has been changed to
making of Demo Videos and Brand Videos to show case and advertise
a product. Event Videos regarding business conference as well as expert
interviews on particular topics started to pay attention. How-To Videos
and Explainer Videos have helped people in finding solutions to their
problems and are having better result for a product. Case Study and Customer
Testimonial Videos with personalized Messages.
With
world evolving, peoples watch time increasing it is clear that video marketing
is going to be a milestone. It is going to affect the decisions and change the conversion
rates by inculcating emotions and making visually appealing videos that arouse
authenticity of brands.
BENEFITS
AND INFLUENCE OF VIDEO MARKETING
Video
has become a part and parcel our lives especially during this pandemic era.
There will be no one who has not done a zoom meeting, a facetime call. Thus,
its evident that how video market can be influential and beneficial to one.
- Video marketing promotes brand
awareness to about 80%.
- It helps in the sales
and promotion of every product.
- It has the ability to
emotionally manipulate one in making a choice about the consumption of a
particular product or service.
- It is evident that 96% of
people gain idea a product from video rather than reading a text.
- It helps in a higher conversion
rate of products.
- It increases the revenue
of brands by a single watch.
- It is always affordable
and easy to create.
- It saves a lot of time
of both customers and the sellers.
VIDEO
MARKETING TODAY AND BEYOND
It
is said that a picture can show emotions than words. Similarly, a video can
speak more emotions and even multiply its effect by thousand times. In modern
world the 80% of the internet usage is by the Gen Z or Millennials. They thrive
for authentic, real and helpful content. They always prefer to watch a useful
video rather reading from a long manuscript.
In
the coming eras with exponential change one need to change through video
marketing strategies. Video quality, aesthetic senses should be increased.
Now
one should be more focus on GoPro and Drones since they are now entering into
commercialisation. More content with these will be path changing.
360°
& Virtual Reality Videos and Augmented Reality (AR) Videos are becoming
popular. Without physical transportation or much cost one can experience what
is meant through VR and AR. A main example is the Ikea place app. Also, it is expected from Snapchat to be an eclipse by the usership of
Instagram Stories through new, innovative functionality.
In
this long journey with lot of pros and cons video marketing is literally a
boom. Younger generations are always be ready to breathe new life into video
marketing.
REFERENCES
https://90degreedesign.com/10-facts-about-video-marketing/
https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article
https://tworiversmarketing.com/blog/video-marketing-evolution-and-current-trends
https://blog.hubspot.com/marketing/video-marketing
https://www.hookle.net/post/what-is-video-marketing-and-why-is-it-important-for-small-businesses
Author - Jacques Jude Gerald
A component of an integrated marketing communications plan, social video marketing aims to boost audience engagement through social activity surrounding a specific video. The content, distribution strategy, and consumer self-expression tools all work together in a successful social video marketing campaign to allow an individual to "contribute their voice" or co-create value to a piece of content, and then further spread it to their social friends. The "influencers" of a certain social grouping frequently cast a halo effect around social videos. Around the psychology of sharing, social video marketing draws on consumer-culture theory, economic theory, and social theory. Social video marketing is distinct from social marketing, which aims to change behavior for the betterment of society.
ReplyDeleteDetailed blog on how video marketing has evolved over the years and had its impact on consumers around the globe. Video marketing helps brands and businesses to promote and tell people about their products or services. It also helps increase engagement on your digital platforms and social media channels, educates your audience about your business, and allows you as a brand to reach them via new medium.
ReplyDelete-Prateek
Video marketing is undoubtedly one of the best tools that I think can be used in marketing, the video market has not only changed how consumers consume emotions or products.
ReplyDeleteThis has also helped them expand the message of the brands and also diversify it, not only in selling a product but also today educating the audience and in turn also taking this message to different platforms helping brands improve their conversions. and both benefit the user by saving time by being interactive.
Another interesting point is how today the new generations are more interested in visual and video marketing is the perfect tool for all companies to expand their communication.