HTTP cookies Cookies are the topic that everyone is talking about and not exactly to accompany it with a glass of milk or a cup of coffee. But what exactly are cookies? Do we have to worry? Many companies are benefiting from the use of cookies. Today in our blog we will give you all the details about what cookies are or also known as cache, and all the details whether or not we have to be alarmed about how they collect our information. HTTP cookies, also known as browser or Internet cookies, but what are these? They are small blocks of information that are generated when a user visits a website. Within the HTTP cookies, there are different types, each one of them with a specific purpose that we will describe below. Session cookies This type of cookie is used specifically on online shopping or e-commerce sites, also known as temporary cookies, this helps retain information while the user is browsing the web page, but at the time the user leaves or closes it. the browsed these are delete...

The term "Web Standards" refers to a formal set of technical specifications that describe many of the aspects of the world wide web. Web sites and web applications built by organizations follow these best-practice standards. Tim Berners-Lee invented Enquire in 1989 while working at CERN, the European Particle Physics Laboratory. He later transformed this into today's World Wide Web. His contributions to HTTP and HTML led to the founding of the World Wide Web Consortium in 1994. Its mission is to "lead the World Wide Web to its full potential by developing standards and guidelines that ensure long-term growth". By creating Web Standards and guidelines, the W3C primarily fulfils its mission. W3C has developed more than 100 standards, known as W3C Recommendations, since 1994. (What are Web Standards | elcom, 2015). Image Source: https://pixselo.com/top-10-web-design-standards-for-website/ The right web design is essential when planning an integrated marketing strat...

      Source: https://bit.ly/3aObqVz A s a travel agency, you’re bound to be a master of many tasks. Whilst creating a memorable tour is likely to be at the top of your list, the guest experience begins long before the tour commences. One of the ideal ways to set the scene ahead of time is with email marketing. In the travel business, one might be looking for several ways to connect with their guests on a deeper level to encourage more bookings and deliver them once in a lifetime experience. This can be achieved with tailored e-mail content, that allows businesses to connect with the customers in a better way as these tailored emails feel like they’re coming from an actual person. Curating an email strategy allows travel businesses to remain in front of mind with their patrons. Businesses should look at email marketing strategy as a way of generating leads and helping build their trust which is vital before people opt for their services. Because the customer journey is ...

 In our blog today we want to talk to you about Search Engine Optimization (SEO), a process to develop a marketing plan to help you improve your visibility in the different search engines by combining different elements and strategies, also attracting customers and gaining popularity in a short time. . The decade of the 90's was when the first search engines like google and yahoo appeared, attracting traffic to them. What is SEO? The American Marketing Association defines search engine optimization (SEO) as the process of developing a marketing/technical plan to improve visibility within one or more search engines. Usually this consists of two elements. The authority, this refers to the popularity of a website, since the more popular it is, the more valuable the information it has. This is one of the factors that search engines take into account, taking into account that the more times a content is shared, it identifies it as more useful for users. Relevance, this is the relationsh...

“To be an influencer, you have to love people before you can try to lead them.”- John Maxwell Image source: https://talkcmo.com/featured/influencer-marketing-fatigue-are-brands-done-with-it/\   INFLUENCER MARKETING Ever since the invention of technology people have been in a virtual world getting impacted by the changes around them. It’s always been the nature of humans to imitate others or change their customer purchasing decision depending on others. This idea and thought became a marketing strategy about 15 years ago to influence people and produce a drastic change in the market. This strategy is called influencer marketing. It has been an important as well as a successful marketing model in the promotion and sales of the products and services while the influencers get paid for the outcome. The first influencer marketing was done by posting a blog in PayPerPost. Image source: https://neilpatel.com/blog/make-influencer-marketing-work/   Literally, everything ...

“Hiding within those mounds of data is the knowledge that could change the life of a patient or the world.” - Atul Butte, Stanford. The idea that "Data is the new oil" has been echoed numerous times, which makes Big data an impure version of that oil. Big data refers to a set of unsorted, semi-sorted, and sorted chunks of data mined by industries and applied to advanced analytics applications for creating better customer service and personalized marketing campaigns. For example, industries can gain valuable information about potential customers through big data and analytics software. This can lead to better customer engagement and conversions. The 5 Vs of big data are the pillars of this discipline. We will look at each of them.  Volume: As the name suggests, Volume is the amount of data the industry has mined. Volume can also be understood as the foundation for Big Data. A large volume of data mined can be considered as Big Data. It is important to consider how much comput...