Content Marketing in Travel and Tourism industry
Source: https://bit.ly/3iTXR7R With consumers becoming savvier the competition is getting fierce in the travel industry. There is a plethora of websites to look upon and blogs to pour-over. So, the next obvious question that’s gonna pop in your business mind is how do you stand out from the crowd and your company wins the business. Well to quote from an essay “Future of the Internet” by Bill Gates where he stated “Content is king”, yes, we completely agree with him as content marketing is a very broad aspect of digital marketing and everything fits in this term; product, branding, communication, and service, etc. It is one of the easiest ways to reach your target audience and increase their interest in your brand. Traditional marketing techniques like post-mails and TV ads push-out a message out to the audience who may or may not be interested in trying out your brand. Content marketing pulls an already interested sect of the audience to your platfor